NAMING
BRAND IDENTITY
MERCH CONCEPTS
BRAND IDENTITY
MERCH CONCEPTS
02
UPSTREAM
Upstream is a start-up community for entrepreneurs swimming against current market trends. A place to network without the small talk and scale with more than mantras. An antidote to toxic hustle culture, disguised as an Entrepreneurs Club.
The bold, upward wave in the logo reflects this mission, symbolizing movement against the current. Merch concepts embrace a classic “club” aesthetic, reinforcing the brand’s identity as an antidote to hustle culture.
Upstream is a start-up community for entrepreneurs swimming against current market trends. A place to network without the small talk and scale with more than mantras. An antidote to toxic hustle culture, disguised as an Entrepreneurs Club.
The bold, upward wave in the logo reflects this mission, symbolizing movement against the current. Merch concepts embrace a classic “club” aesthetic, reinforcing the brand’s identity as an antidote to hustle culture.
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