NAMING
BRAND IDENTITY
MERCH CONCEPTS
BRAND IDENTITY
MERCH CONCEPTS
01
UPSTREAM
Upstream is a start-up community for entrepreneurs swimming against current market trends. A place to network without the small talk and scale with more than mantras. An antidote to toxic hustle culture, disguised as an Entrepreneurs Club.
The bold, upward wave in the logo reflects this mission, symbolizing movement against the current. The merch taps into the timeless charm of club aesthetics—a fun, nostalgic homage that softens the sharp edges of startup life.
Upstream is a start-up community for entrepreneurs swimming against current market trends. A place to network without the small talk and scale with more than mantras. An antidote to toxic hustle culture, disguised as an Entrepreneurs Club.
The bold, upward wave in the logo reflects this mission, symbolizing movement against the current. The merch taps into the timeless charm of club aesthetics—a fun, nostalgic homage that softens the sharp edges of startup life.
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